We wanted to take a minute to express our deepest thanks to all of you. Released just this morning, Business Review Weekly (BRW) has listed its Fast Starters 2012. And we’re beyond thrilled to be listed in the Top 100.

We were fortunate enough to score 39th position, which has placed us at 6th place within the category of retailer, Australia wide.

As a business, we couldn’t have done it without you. From humble beginnings, we’ve quickly risen to be at the forefront of photographic retailing, and its only going to get better from here.

Over the next 12 months and beyond, we will continue to focus on delivery the warmest, most knowledgable and helpful service, while continuing to lead the market on pricing.

It has been a privilege to grow our business, and the photographic community, and we look forward to delivering for you in 2012.

Thanks, and all the best.

CameraPro Team.

In this buyer’s guide, we’ll look at some of the best Compact Camera Systems on offer and what’s best depending on your skill level and/or feature set.

Point and Shoot
This range is considered a step up from your high-end compact. They do not have the advanced movie features and feature accessibility that their higher end counterparts. They do, however, feature similar sized sensors and similar image quality. These cameras are not comfortable to use in a manual configuration and are really designed to run semi-automatically.

Nikon 1 Series
The Nikon 1 Series sits at the bottom of the range, these cameras are designed to be used in a similar way to a compact camera. These cameras will also accept a wide-range of currently existing Nikon lenses through the use of an adapter. The V1 and the J1 are quite well-equipped for video compared to their other beginner-level competition. The Nikon1 can record video at full HD, 1080p60i. Videos look great when played back even on the biggest of televisions.

Easy to operate and capable of capturing higher-quality images than possible in a compact. The Nikon 1 is aimed squarely at people who want a camera they can simply pick up and use. The 2.7x, 10 megapixel, CMOS sensor is one of the smaller on the market. Smaller than the micro 4/3rds standard used in the Panasonic and Olympus range of cameras. The camera makes up for this with a lightening fast hybrid auto-focus system and capturing images at 10 frames a second.

Nikon J1 w/10mm f/2.8 lens.
Nikon J1 w/10-30mm & 30-110mm lens.
Nikon V1 w/10-30mm & 30-110mm lens.

Nikon FT-1 lens adapter for Nikon F-Mount.

The Nikon FT-1 adapter will allow photographers to use their existing Nikon DSLR lenses. With a 2.7 crop factor, the FT-1 can turn a 300mm lens into an 810mm lens. The fast auto-focus makes this combination a winner for budding sports or wildlife photographers.

Olympus E-PL3
The E-PL3 is a popular choice, due to it’s low cost and the already existing lens range for micro 4/3rds cameras. The build quality is fairly standard and the camera offers very little in the way of buttons and dials, with users having to dive through menus to change settings. The larger micro 4/3rds sensor allows better low-light performance, dynamic range and depth of field over the Nikon 1 Series.

A larger range of lenses are available in the Micro 4/3rds mount than any other mirrorless mount. Sigma, Tokina and Tamron all make lenses for Micro 4/3rds cameras, this makes the E-PL3 an attractive option for those on a budget, saving money with third party lenses. The 12.3 megapixel CMOS sensor is capable of capturing images as good as many DSLRs and sports good dynamic range and suitable low-light performance. But don’t expect the E-PL3 to be breaking any records, the camera is somewhat slower than it’s bigger brother, the E-P3.

Olympus E-PL3 w/14-42mm II R lens.
Olympus E-PL3 w/14-42mm II R lens & 40-150mm lens.

Amateur
The “amateur” camera range paints a broad stroke. Many will simply like the improvement in build quality gained in this range, not to mention easier access to manual controls with more dials and buttons than the “point and shoot” range of mirrorless cameras. This range is similar to the point and shoot range in terms of image quality and low-light performance.

Panasonic GX1
Panasonic’s GX1 is one of the latest additions to the Mirrorless market, its ergonomic design makes it easy and fun to use. The retro design is made to appeal to photographic enthusiasts and stylish amateurs. It does not have the same accessability of features that many of the higher-end enthusiast systems sport. Meaning that many features can only be changed by diving through the camera’s menu systems.

The GX1 is not yet available at the time of writing, more information will be available soon.

Sony NEX-5N
The Sony NEX-5N is a great value for money video shooter. The NEX-5N can shoot at full HD 1080p at 60FPS. This makes it great for shooting sports in full HD, with programs such as “twixtor” easily slowing down 1080/60p to extremely fast frame rates. This has made high-end slow motion affordable for the average consumer and the NEX-5N perfect for those who like to capture action.

One of the key selling points of the Sony NEX cameras, is the larger APS-C size, 16 megapixel CMOS sensor. This puts the NEX-5N on a level playing field with most enthusiast DSLRs in regards to image quality. The NEX-5N does extremely well in low light and high-contrast scenes. Sony’s image processor produces vivid colour and crisp detail. The NEX-5N is recommended for anyone shooting video or looking for a compact system camera capable of professional results.

Sony NEX-5N w/18-55mm lens.
Sony NEX-5N w/18-200mm lens.

Enthusiast
The enthusiast level of camera in the mirrorless compact systems offer better manual control without having to dig through menus. These cameras typically have a greater number of dials and buttons to allow for this improved manual control. The bodies are typically constructed from an alloy, rather than plastic, making them a lot more robust than lower-end models.

Sony NEX-7
The Sony NEX-7 is the NEX-5N’s bigger brother. Major differences are the in-built viewfinder as well extra buttons and dials for easier access to camera functions. The in-built viewfinder makes composing shots in bright daylight much easier.The NEX-7 retains the slim-line design and features the same, large APS-C (crop) sensor as it’s cheaper counterpart. The NEX cameras offer some of the best dynamic range, ISO performance and colour, simply due to the larger sensor size. The Sony NEX cameras also adapt well to other lens mounts, with many adapters already available.

As with the NEX-5N, the Sony NEX-7 is capable of high speed, 60p, full HD video. Something that many other brands are yet to introduce. The viewfinder makes composing video during the day easier without third party shades and loupe viewers. This compact package is surprisingly powerful, rivaling professional DSLRs with both its large 24.3 megapixel sensor and astounding low-light performance. At the time of writing this article, it could be said that the NEX-7 is the closest thing to a “professional” mirrorless camera.

Sony NEX-7 w/18-55mm lens.

Olympus EP3
The Olympus EP3 is the latest addition to Olympus’ “Pen”range of mirrorless cameras. The micro 4/3rds mount already has large consumer base with many lenses, accessories and adaptors already available. The EP3′s 4/3rds sensor is much smaller than the APS-C sensor used in the NEX7 and X-PRO1 cameras, losing ISO performance, dynamic range and depth of field as a result. Nevertheless, the retro design, small size and large consumer following means this system will most likely be preferable for street photographers and hobbyists.

The Olympus PEN range is considered to be one of the pioneering mirrorless cameras. The original, the E-P1, enjoyed success in the Japanese and British markets, still two of the largest mirrorless adopters since the camera’s inception. The retro design appealed to many, requiring a more elegant alternative to the workhorse DSLR design we have all become accustomed to. The Olympus PEN series has a wide range of official and third party lenses, it is one of the most “mature” lines of all mirrorless brands.

Olympus E-P3 w/14-42mm II R lens.
Olympus E-P3 w/14-42mm II R lens & 40-150mm lens.

Fuji X-Pro1
The Fuji X-PRO1 is the latest addition at the time of writing. This camera features a large, APS-C sensor with Fuji’s new “X-Trans” technology. This technology allows the camera to achieve almost Full-Frame equivalent tonal range and colour. The X-Pro1 retains the hybrid viewfinder from the X100 camera, allowing the user to switch instantaneously between an optical viewfinder and EVF. The magnesium chasis indicates a higher build quality than much of the competition. Bearing more resemblance to the much higher end Leica M series of cameras.

Fuji have also launched a range of prime lenses alongside the X-Pro1. The 18mm f/2, a 35, f/1.4 and a 60mm f/2.4 macro lens. Fuji has already laid out plans for an extensive lens range beyond 2012, with a 14mm f/4, a 28mm f/2.8, 23mm f/2, 70-200mm f/4 IS and a 12-20mm f/4 IS. Judging by this roadmap, it is clear Fuji are taking mirrorless seriously and the X-Pro1 will likely be the camera system to watch in 2012.

Fuji X-Pro1 Body Only
Fuji X-Pro1 w/35mm f/1.4 Lens.

Fuji XF 18mm f/2 Lens
Fuji XF 35mm f/1.4 Lens
Fuji XF 60mm f/2.4 Macro Lens

Olympus OM-D
The Olympus OM-D is one the newest additions to the mirrorless line-up. Unlike other cameras though, it is weather-sealed. Allowing for operation in light rain, snow or dust. It ships with a 12-50mm lens, that is also weather-sealed, it is not recommended to use non weather-sealed lenses if you wish to use this feature. Aside from the sealing, the camera also sports an impressive sensor and a very high continuous shooting speed at 9 frames per second.

As Olympus continues to expand on their weather-sealed lens line, this camera will certainly be one to watch for any photographer who spends time in the great outdoors. The elegant, retro design should also appeal to an even wider market. The camera features an articulating screen and does not have a built-in flash, instead, Olympus have packaged an external flash in the box.

Olympus OM-D EM-5 Body Only

Compact system cameras have taken off in the past few months, with most of the major companies having already announced a system to compete in this range. Mirrorless solutions may very well overtake DSLRs in popularity in amateur and enthusiast markets. Fuji’s X-Pro1 system proves that professional photographers can also expect to see some mirrorless options that suit their needs. Whatever happens, these cameras have certainly found their feet, after a less-than-stellar introduction two years ago the market for these cameras has only increased.

Please feel free to contact our friendly staff if you would like any further information or advice on any of the products listed here.

Medium format was once the dominant format, long before the first 35mm rangefinders and SLRs were available. These days, it is much more of a niche market. Ever since the creation of medium format system cameras in the 1950′s, professionals have preferred this format for its improved tonal gradation and colour. These days, large megapixel counts also pad out the feature list, making these cameras the only option for shooting incredibly large prints.

In this guide, we will look at some of the different systems, digital backs and accessories that make up the medium format range of cameras. We can make recommendations, but inevitably everybody’s style of shooting is different. We hope, that by using this guide, we can help you make the right choice when buying your medium format system.

Digital Camera Backs

An increase in the sensor size results in an image with more tonal range and colour depth. This is very important for fashion photographers, who are photographing something that may contain a lot of different, but similar colours, fine detail and uneven lighting. Retaining detail in the darker and lighter areas is made easier with the larger sensor.

Medium format sensors are much larger than your standard 35mm or APS-C sized sensor. This allows them to resolve a wider range of tones in any given scene. Allowing photographers to discern the difference between shades of the same colour and allowing for more pleasing and dynamic black and white images.

These larger sensors also allow for high megapixel counts, although not all photographers will find much use for a 200 megapixel sensor. In the following write-up we will cover some of the Phase One backs and camera systems and weigh up sensor size vs megapixel count and look at what’s best for different specializations.

Phase One P+ Digital Back Range.
Phase One have produced a range of digital backs since their inception. The initial tethered Digital Scan Backs were released from 1996-2001. These were painfully slow in comparison to what’s available today and improvements to their range have not slowed. The company soon followed with their H series, then the P series then finally the P+ series which are still on sale today.

Product name	P 65+	P 45+	P 40+
Photo
Download data sheet	Download datasheet	Download datasheet	Download datasheet
Sensor format and size
Lens factor	1.0	1.1	1.3
CCD size effective (mm)	53,9 x 40,4	49,1 x 36,8	43,9 x 32,9
Pixel size (micron)	6 x 6	6,8 x 6,8	6,0 x 6,0
Resolution (Megapixels)	60,5 (15.0 with Sensor+)	39	40 (10 Sensor+ )
Light sensitivity (ISO)	50-800 (200-3200 in Sensor+ )	50-800	50-800 (200-3200 Sensor+)
Exposure time	1/10000-1 min	1/10000s – 60 min	1/10000-1 min
Image quality	16 bit-Opticolor	16 bit-Opticolor 12 f-stops Dynamic and Lens Technology	16 bit-Opticolor
Capture time (frames per second)	1,0 (1,4 in Sensor+ )	0,67	1,2 (1,8 Sensor+ )
Battery lifetime (captures/up to standby lifetime)	2000 captures / 4 hours	2500 captures / 4 hours	2500 captures / 4 hours
Image buffer	1,3GB High Speed RAM	640MB High Speed RAM	1,3 GB High Speed RAM
Display	2.2″ QVGA TFT with 230,000 pixels high brightness and contrast both indoor and outdoor very fine details	2.2″ QVGA TFT with 230,000 pixels high brightness and contrast both indoor and outdoor very fine details	2.2″ QVGA TFT with 230,000 pixels high brightness and contrast both indoor and outdoor very fine details

Phase One IQ Digital Back Range.
The P+ range of digital backs are not the newest addition to Phase One’s lineup however. The new IQ backs, released earlier this year, are the latest digital backs available. These backs feature a larger, clearer, touch-screen display, improved capture rates and improved processing technology.

Product name	IQ180	IQ140	IQ160
Photo
Download data sheet	Download datasheet	Download datasheet	Download datasheet
Sensor format and size
Lens factor	1.0	1.3	1.0
CCD size effective (mm)	53.7 x 40.4	43.9 x 32.9	53.9 x 40.4
Pixel size (micron)	5.2 x 5.2	6 x 6	6 x 6
Resolution (Megapixels)	80 (20 with Sensor+)	40 (10 with Sensor+)	60.5 (15 with Sensor+)
Light sensitivity (ISO)	35-800 (140-3200 in Sensor+ )	50-800 (200-3200 in Sensor+ )	50-800 (200-3200 in Sensor+ )
Exposure time	1/10000-2 min	1/10000-1 min	1/10000-1 min
Image quality	16 bit-Opticolor 12.5 f-stops Lens+ technology	16 bit-Opticolor 12.5 f-stops Lens+ technology	16 bit-Opticolor 12.5 f-stops Lens+ technology
Capture time (frames per second)	0.7 (0.9 in Sensor+ )	1.2 (1.8 in Sensor+ )	1.0 (1.4 in Sensor+ )
Image buffer	1 GB advanced high speed RAM	1 GB advanced high speed RAM	1 GB advanced high speed RAM
Display	3.2″ Touch screen 1.15 megapixels 290 ppi(dpi) 16 million colors 170 degrees viewing angle	3.2″ Touch screen 1.15 megapixels 290 ppi(dpi) 16 million colors 170 degrees viewing angle	3.2″ Touch screen 1.15 megapixels 290 ppi(dpi) 16 million colors 170 degrees viewing angle

As you can see from the above chart, the IQ backs vary in sensor size and megapixels. Different photographers have different needs, the IQ range reflects this. The IQ180 and the IQ160 offering the larger medium format sensor and the IQ140 being slightly smaller.

Camera Systems

Phase One 645DF
The Phase One 645DF is one of the more common bodies on the market. Many using this in conjunction with one of the many Phase One backs. These cameras use the Mamiya mount, meaning users can choose from a range of Mamiya, Phase One and Schneider lenses. the ergonomic grip can be enhanced further with the Phase One V-Grip, which also adds a vertically oriented grip and shutter release for shooting in a portrait aspect.

The 645DFs are autofocus capable and sport inbuilt timers and features similar to those found on a modern DSLR system. These are handy for photographers who shoot free of tripods, requiring mobility and the ability to shift angle at a moment’s notice. This is especially useful for wedding photographers, who spend a good deal of their time on their feet, moving around a wedding. A stationary system would be of little use.

Other Frames/Landscape Photography
A landscape photographer typically works on a tripod, so a system camera with autofocus capabilities is not a “must have.” Instead, frames that offer tilt-shift capabilities are best, giving the photographer fine control over focus and lens distortion. Such frames as the Wide DS from Cambo are perfect for the photographer who wants a reliable, working frame with a host of lens options. There are more ornate options such as the Alpa 12 WA with rosewood handles, for the photographer who wants something that looks a little less utilitarian. There are also compact frames such as the Cambo WRS-1050 for those who are a little more mobile. Picking a frame is a personal decision and really depends on how you shoot.

Just like picking a frame, picking a lens mount is also a very personal decision. There are a wide range of lens mounts including Mamiya, Hasselblad and Schneider. Whichever brand is preferred, the typical wide-angle landscape shot is take with a 35mm, 28mm or an 18mm ultra-wide lens. It is not as important for the landscape photographer to purchase a leaf shutter over a focal plane shutter, when the goal is to get as much in-focus as possible. Small apertures are mostly used so fast shutter speeds are also unnecessary. Of course, everyone is different and there are many ways to photograph a landscape.

Pentax 645D
The pentax 645D is a significantly cheaper body when compared to other options. It is in no way an incapable camera though. The closed design makes it light, portable, yet robust. The Pentax 645D will take a range of Pentax lenses, including the older, manual focus 645N series of lens. These bodies do not accept other backs, only the 40 megapixel back included.

Mamiya RZ Series
These systems are based on the highly regarded Mamiya RB-67 and RZ-67 cameras. Now, these systems come standard with a digital back, the RZ22 features a 22 megapixel back, the RZ33 sports a 33 megapixel back and so on.The benefits of an RZ system are the selection of viewfinders, where many system cameras have done away with large ground-glass screens and waist-level finders, the Mamiya RZ system continues this form factor. They come standard with a waist-level finder, which are fantastic for fine focus adjustment.

Mamiya DM Series
The Mamiya DM Series of digital medium format bodies are at the cheaper end of the spectrum when compared to the Phase One 645DF. These cameras come bundled with Mamiya’s “M” backs, starting at 22 megapixels with the DM22 system, with higher-end models sporting 28 and 33 megapixel backs. The Phase One design of the 645DF is based on the earlier Mamiya AFD bodies and these bodies use the same lens mount. This is great for medium-format beginners, with access to legacy lenses on the second-hand market.

Lenses

It’s worth noting that different backs will affect the actual focal length of any lens. A smaller sensor will slightly magnify the image for example. Here is a table showing some of the lens range and the corresponding ”actual” focal distance for the P+ and IQ digital back range.

Wide-Angle
Wide-angle lenses are associated mostly with landscape photography. Obviously, their use is not limited to this one field, but it is the field most associated with wide-angle photography. There are a few focal lengths that are important to note, 18mm, 28mm and 35mm. Depending on the situation, leaf or focal shutter may be preferred. Most landscape photographs are are still subjects taken with a small aperture usually at f/8 or above. This negates the benefit of a leaf shutter lens, that typically offers less motion distortion and faster shutter speeds. Landscape photographers can usually save money by choosing a focal shutter lens instead of a leaf shutter. Likewise, both Pentax and Mamiya mount lenses will take older, manual focus lenses, these can be purchased for cheap, second-hand, for those on a budget.

Here is an example of the distortion caused when moving objects are shot with a focal plane lens.

Popular wide-angle lenses include the Phase One 28mm, the 18mm and the Schneider 35mm. With a larger focal length, there is usually less distortion. While this can be fixed in post, many photographers prefer to shoot with the narrower 28mm or 35mm in order to avoid a large amount of distortion in the corners of the photo. The size of the camera sensor is also important to note, an 18mm, for instance, would equate to 23.4mm on the p40+ back. You can refer to the chart below this section to get an idea of magnification factors with different lenses and digital backs.

Portrait, Telephoto
There are a variety of lenses for medium format photographers to select from. Within the Mamiya, Phase One and Schneider range we have the 45mm, 80mm, 110mm and the 120mm. There is obviously a much wider selection of lenses than those listed in this article and in the table below. Voightlander, Hartblei and many others make lenses to suit the Mamiya mount. Pentax users can also look forward to a range of older 645N lenses, still made brand new and drastically cheaper than their auto-focus equivalents.

A leaf shutter is a huge boon to any photography where movement is a factor. The smoother, quieter shutter operation helps when shooting handheld, lacking the violent camera shake generated by focal plane shutters. A leaf shutter lens will allow for higher sync speeds as well, needed to capture action or fast moving subjects. Portrait photographers should also consider lens distortion, for instance, a wider angle lens, such as a 45mm, will distort facial features. Whilst this can be fixed in post, it is generally recommended that portrait photographers use larger focal lengths. One of the most popular choices is the Schneider 80mm 2.8 LS (Leaf Shutter).

Three competition winners will have their photographs professionally printed, mounted and displayed in our new store as well as receiving their share in $700 of CameraPro vouchers!

To enter, simply click here.

We can’t wait to see the work you produce! Good Luck!

Canon 5D Mark III Body Only for $3865.
Canon 5D Mark III w/24-105mm lens for $4825.
Canon 5D Mark III w/24-70mm lens for  $6055.

Sydney, 2 March, 2011: Canon Australia has today unveiled the latest addition to its market-defining EOS range: the Canon EOS 5D Mark III. A revolutionary step in the high-performance DSLR camera category, the Mark III is the latest in Canon’s 5D line-up, joining the range above the EOS 5D Mark II.

On Thursday the 16th of February both enthusiasts and professionals of the extended south-east Queensland photography scene arrived our level 1 CameraPro lighting showroom to attend the first hands-on showcase of the pre-production models of the Nikon D800 and one of the first on the D4 in Australia.

With attendance pushing close to 60 patrons, there was a warm sense of excitement to be one of the first of the Australian public to handle and test the cameras.

The D800 mid-exposure.

“We are very excited to present this exclusive opportunity to our amazing customers” said Jesse Hunter, director of CameraPro. “The turn out was overwhelmingly positive, I am very pleased we were able to provide our customers with an experience they are unable to get elsewhere.”

“Cutting edge does not come to Brisbane very often. How did you guys do it?” Asked one client, very excited to get hands on with these such sought-after cameras.

The event was held in our newly opened level 1 CameraPro showroom, located at 180 Queen St, Brisbane, setup to exhibit an extensive range of Professional studio lighting, Medium Format cameras, and large format printing for QLD professionals.

The D800 is Nikon’s long awaited solution to the landscape, fashion, architectural and commercial photography scenes – proudly boasting an incredible 36.6 Megapixel Fx sensor housed in a new, smaller lighter and more ergonomic housing. All-the-while the Nikon D800′s faster, bigger brother – the D4, provides users with phenomenal image quality, ISO sensitivity (up to 18,00 nativley) and a barrage of new features including: the new XQD memory format, Ethernet connectivity, in-built wireless capabilities, and an unmatched burst rate of 10fps.

We iare taking pre-orders of both the D800 and D4 with a deposit of $300 and $500 respectively, first shipments are expect late march/early April. You can do so by placing your order through the CameraPro website, by calling us on 07 3333 2900 or visiting us in-store.

D800 Pricing is $3425 incl GST, with the D800E coming in at $3695 incl GST. D4 pricing is expected to be announced very soon.

2012 is shaping up to be an excellent year for Nikon with it’s second major camera announcement, the D800. CameraPro are now taking pre-orders on the D800 along with the D4.

The press release is as follows:

Digital SLR camera D800/D800E

February 7, 2012

A new Nikon FX-format digital SLR camera with the world’s highest effective pixel count–36.3-million pixels–for noteworthy definition and image quality

TOKYO – Nikon Corporation is pleased to announce the release of the Nikon D800 FX-format digital SLR camera. The D800 offers the world’s highest* effective pixel count of 36.3-million pixels, and is equipped with the new EXPEED 3 image-processing engine and a 91K-pixel (approximately 91,000 pixels) RGB sensor for overwhelming definition and image quality. Nikon will be exhibiting the D800 at the CP+ CAMERA & PHOTO IMAGIING SHOW, to be held Thursday, February 9 through Sunday, February 12 in Yokohama, Japan. This exhibition is open to the public.

• *Among interchangeable lens digital SLR cameras equipped with image sensors conforming to the 35-mm film size as of February 7, 2012

The D800, a new FX-format model offers an noteworthy effective pixel count of 36.3-million pixels. At its core is superior image quality equal to that achieved with medium-format digital cameras. The D800 is also equipped with a number of new functions for a high level of added value, all in a compact and lightweight body.

In addition to a new Nikon FX-format CMOS image sensor and the new EXPEED 3 image-processing engine, specifically optimized for Nikon digital SLR cameras, the D800 is equipped with a new 91K-pixel (approximately 91,000 pixels) RGB sensor that supports the Advanced Scene Recognition System with its noteworthy advances in scene recognition performance. The camera is also equipped with a number of new functions, including Multi-area mode Full HD D-Movie that enables movie recording using either the FX-based movie format or the DX-based movie format.

For users who demand an even greater sense of definition, Nikon also releases the D800E, a model that offers increased resolution for images with more dimension.

D800 Development Background

Reflecting Nikon’s efforts to respond to a number of demands, including those for a higher pixel count, better image quality, and a smaller and lighter camera, the D800 is a digital SLR camera developed to capture still images with the superior resolution and record movies with the true high-definition picture quality demanded not only by advanced amateur photographers but also by professionals.

Nikon is responding to the needs of users who demand more from photographs and movies with the recently announced D4, a flagship model that combines excellent definition and image quality with superior high-speed performance, and the D800, a model that offers the ultimate in resolution demanded for nature and studio photography.

D800 Primary Features

1. New Nikon FX-format CMOS image sensorThe D800 is equipped with a new Nikon FX-format CMOS image sensor and the new EXPEED 3 image-processing engine for Nikon digital SLR cameras. This new image-processing engine is faster and offers greater performance. The camera also offers the world’s highest* effective pixel count of 36.3-million pixels. When combined with the sharp rendering of NIKKOR lenses, images exhibiting resolution equal to that achieved with medium-format digital cameras are possible.The D800 also responds to the demands of professional photographers with a standard sensitivity range of ISO 100–6400, and additional support for equivalents of ISO 50 (Lo 1) and up to ISO 25600 (Hi 2), for superior image and picture quality in dimly lit situations, such as just before sunrise and just after sunset, with shooting of still images as well as movie recording.
   • *Among interchangeable lens digital SLR cameras equipped with image sensors conforming to the 35-mm film size as of February 7, 2012
2. New 91K-pixel RGB sensor for the more accurate Advanced Scene Recognition SystemThe D800 is equipped with a new 91K-pixel (approximately 91,000 pixels) RGB sensor. When a human face is detected in the frame, 3D Color Matrix Metering III bases exposure control on the brightness of that face so that the face is optimally exposed even with backlighting. In addition, the superior resolution of the metering sensor, which makes full use of an incredible 91,000 pixels, enables extremely precise analysis of the scene for more accurate control over autofocusing, auto exposure, i-TTL flash control, and auto white balance.
   • *There is no display in the viewfinder that shows when a face or faces have been recognized.
3. Multi-area mode Full HD D-Movie for movie recording using one of two movie formatsThe D800 records movies exhibiting superior resolution with optimal processing of information acquired from the 36.3-million pixel image sensor. Recording of 1920 x 1080p/30-fps full-HD movies is supported, and users can choose to record using the FX-based movie format or the DX-based movie format according to recording conditions. The FX-based movie format offers a shallow depth-of-field with an emphasis on blur characteristics while the DX-based movie format enables recording of movies that bring subjects closer when lenses with short focal lengths are used. The D800 is also equipped with a headphone jack and supports precise adjustment of microphone sensitivity. In addition, it supports simultaneous display of movies or the movie live view display in the camera monitor and on an external monitor. Further, the D800 responds to the needs of professionals who require uncompressed movie files with the ability to record movies directly to an external HDMI recorder in movie live view mode. The D800 also offers a time-lapse photography function that captures images at a selected interval and then combines the images to create a time-lapse movie that shows the changes in a particular scene that occur over time.
4. Viewfinder frame coverage of approximately 100%*¹and a lightweight and durable water- and dust-resistant bodyThe viewfinder built into the D800 supports a frame coverage of approximately 100%*¹ and magnification of approximately 0.7x*². Adoption of a magnesium alloy for the body gives the camera the same level of durability as the D700 with a weight approximately 10% less.
   • *1With FX-format image area
   • *2With 50-mm f/1.4 lens at infinity, -1.0 m^-1
5. Support for high-speed continuous shooting and a variety of battery types with the Multi-Power Battery Pack MB-D12 (optional)The MB-D12 supports the Rechargeable Li-ion Batteries EN-EL15 and EN-EL18, common AA batteries, and the AC Adapter EH-5a/b (with Power Connector EP-5B). When the MB-D12 is mounted on the D800, high-speed continuous shooting at approximately 6 fps* using the DX-format image area is possible. The MB-D12 also offers the added convenience of controls, including shutter-release button, AF-ON button and multi-selector, for vertical shooting. What’s more, the same seals as those used for the D800 with its magnesium body offer superior resistance to dust and water.
   • *When powered by the AC adapter, or AA batteries or Rechargeable Li-ion Battery EN-EL18 with the MB-D12. Measured according to CIPA guidelines.
6. Other D800 Functions and Features
   • A 51-point AF system for improved subject acquisition and focus performance under dim lighting. In addition, 11 focus points (five at center with an addition three to each side) are fully functional when lenses with a maximum aperture of f/8 are used.
   • A 3.2-inch, approximately 921k-dot LCD monitor with reinforced glass, automatic monitor brightness control, and wide viewing angle
   • A virtual horizon that shows the degree to which the camera is tilted sideways (roll), or forward or backward (pitch) with display in the monitor and viewfinder
   • A new shutter unit that has passed testing for 200,000 cycles and supports a maximum shutter speed of 1/8000 s and flash sync speed of 1/250 s
   • Continuous shooting at 4 (FX-format/5 : 4 image area) or 5 (DX-format/1.2x image area) fps*
     • *When powered by a Rechargeable Li-ion Battery EN-EL15
   • CompactFlash and SD dual memory card slots
   • Support for SuperSpeed USB (USB 3.0)

    

The D800E with specifications for even greater resolution with an effective pixel count of 36.3-million pixels

In-camera disabling of the aliasing and moiré pattern reduction operation performed by the optical low-pass filter built into the D800E allows light passing through a NIKKOR lens to strike photodiodes directly for even greater resolution. This makes this model optimal for landscape and artistic photography with which higher resolution and clear definition is demanded. With the exception of the modification indicated above, all other functions and characteristics are the same as with the D800.

• Aliasing and moiré patterns may be more noticeable in images captured with the D800E with some subjects, scenes or shooting conditions.
• Optical low-pass filter IR coating and anti-reflection coating performance is the same with both the D800 and the D800E.

 

Please continue reading for the full press release and images.

Fujifilm introduces the revolutionary X-Pro1 interchangable lens digital camera system

Featuring the New X-Trans CMOS sensorTM, FUJIFILM original X-Mount and New Hybrid Multi Viewfinder, the X-Pro1 Delivers Outstanding Image Quality.

Mississauga, ON, January 9, 2012 – FUJIFILM Canada Inc. proudly debuts the newest and most advanced addition to its premium, high quality X-Series digital camera line-up – the FUJIFILM X-Pro1 interchangeable lens digital camera system. The X-Pro1 follows in the footsteps of the X100 and X10 with its unique, trendy retro look and high quality finish.

With a brand new, custom developed 16MP APS-C X-Trans CMOS sensor^TM, incorporating a newly developed filter array and Fujifilm’s proprietary EXR Processor technology, the FUJIFILM X-Pro1 is poised to deliver superlative image quality. Taking another decisive step into the premium camera market, Fujifilm has taken the X-Pro1 to the next level featuring a New Hybrid Multi Viewfinder and three prime interchangeable FUJINON lenses.The FUJIFILM X-Pro1 digital camera not only promises to carve out a distinct position in the premium camera category, but it also promises to reward X-Series loyalists with a camera system that surpasses their expectations.

“Fujifilm puts great emphasis on producing outstanding image quality, and with the X-Pro1, we are proud to offer an interchangeable lens system that performs to the highest professional caliber,” said Greg Poole, Vice President, Imaging and Recording Media Products, FUJIFILM Canada. “Each element is the product of Fujfiilm’s commitment to uncompromising quality. With its custom APS-C X-Trans CMOS sensor^TM, unique Hybrid Multi Viewfinder and three interchangeable lenses, the X-Pro1 is poised to become the new standard for photographers.”

Setting new standards in image resolution
Fujifilm has developed a new CMOS sensor called the X-Trans CMOS^TM. The X-Trans CMOS^TM sensor is capable of delivering resolution that is superior to other APS-C sensors.

The new colour filter array paves the way for an ideal sensor that does not need an optical low-pass filter. While the optical low-pass filter is indispensable for the reduction of moiré and false colour generated by conventional sensors, it also degrades resolution. Fujifilm has developed a new colour filter array that is inspired by the random arrangement of fine film grain, removing the need for an optical low-pass filter. In the array, RGB pixels are arranged in 6×6 pixel sets with high aperiodicity (randomness). Increasing the degree of randomness eliminates the fundamental cause of moiré and false colours – a problem that occurs in conventional arrays when shooting stripes and other repeating patterns. The presence of an R, G and B pixel in every vertical and horizontal pixel series minimizes the generation of false colours and delivers higher colour reproduction.

As a result of using a film-inspired array, a more powerful processor is required to process the image signal data. So Fujifilm has developed the EXR Processor Pro. This technology will maximize the full potential of the X-Trans CMOS^TMsensor, delivering high speed and high precision image processing.

Prime FUJINON XF lenses deliver the highest image quality
FUJINON lenses have long been associated with delivering high quality images, with optics used for both broadcast TV and medium format cameras. Now the expertise borne out of this enviable optical heritage has been put into lenses for the FUJIFILM X-Pro1.

Three compact XF FUJINON fast aperture prime lenses will be available at launch. The XF18mmF2 R (27mm equivalent) f/2.0, XF 35mmF1.4 R (53mm equivalent) f/1.4, and XF60mmF2.4 R Macro(90mm equivalent) F/2.4 are all bright, compact and designed to deliver sharp, clear images of uncompromising quality. They offer precise control over depth-of-field and deliver excellent bokeh effects thanks to the design of the molded aperture diaphragm blades. The blades are curved to create a circular image at all aperture settings, while the very edges of each blade are meticulously rounded off rather than simply cut off, which delivers a sharper image. In addition, the solid feel of the high-quality metal barrel and detailed exposure setting in 1/3 step increments using the aperture ring fuel your desire to capture more photos with every shot.

To support the X-PRO1, Fujifilm will be releasing several more XF FUJINON premium quality lenses in the future, including a telephoto lens. More details will be available later this year.

FUJIFILM original “X-Mount” maximizes lens performance
Specifically designed to maximize the mirrorless design of the body, the X-Mount has a short flange back distance of just 17.7mm. This means the rear lens elements are as close as possible to the sensor. The wide opening allows the lens to be mounted deeper within the body – up to 7.5mm (approximately) from the mount surface – reducing the back focus distance of each lens to the minimum possible, achieving high resolution to the edge of the image.

Hybrid Multi Viewfinder – seeing is believing
First introduced in the FUJIFILM X100 digital camera, Fujifilm’s revolutionary Hybrid Viewfinder has the ability to instantly switch between an Optical Viewfinder and Electronic Viewfinder. The Hybrid Viewfinder has added a new dimension to composing photographs. For the brightest viewing image, and to keep shutter lag to a minimum, users can choose the Optical Viewfinder. Those wanting focus confirmation, exposure information, white balance information and depth of field indicators can switch to the Electronic Viewfinder.

The Electronic Viewfinder provides an excellent “Live View” of your composition. This fusion of technologies allows users to compose their images through a bright viewfinder yet has the option to overlay vital picture-taking information when required.

Changing between the two viewfinders is simple, thanks to the switch on the front of the X-Pro1 body. When attaching a FUJINON XF-series lens on the X-Pro1, both the viewfinder magnification and bright frame size automatically switch to support the lens focal length. Viewfinder magnification switches to 0.37x for the 18mm lens, and to 0.60x when the 35mm or 60mm lens is mounted, letting you compose your shot with the bright, crystal clarity of an optical image. The X-Pro1 also gives you the freedom to manually set a focal distance and switch between viewfinder magnifications.

Cutting edge technology in a gorgeous camera body
The X-Pro1’s magnesium alloy chassis and improved user interface are a testament to Fujifilm’s unyielding attention to quality and the photographic needs of professionals. From the exact and deliberate placement of the buttons to the precision milled dials, the X-Pro1 beautifully encompasses all that is needed to deliver high quality photography. The top and base are made from die-cast aluminum alloy which, combined with high quality touches like precise engraving on the top-plate and hand-enameled lettering on the lenses, illustrates how the entire X-Pro1 system is designed and built without compromise.

This eye for detail extends to the shutter speed dial and exposure compensation control that is precision milled from solid metal. Details like the shutter speed dial lock mechanism and the recessed exposure compensation dial are designed to prevent accidental movement of settings. The knurled finish on the sides of the dials features rows of minutely milled squared pyramids for superb grip and confidence.

“Made in Japan”, a well-known mark of quality, confirms that every part of the construction has met Fujifilm’s highest standards.

The lightweight, precision-milled lens hood (included with the lens) has been exclusively designed and machined from aluminum for the FUJINON XF lens. Its compact size delivers superb light shading performance in a design that perfectly matches X-Pro1 styling. Diameters of the aperture and focus rings of the three FUJINON XF-series interchangeable lenses are only slightly larger than the barrel for sleek uniformity of design. Precision machined from metal, the reassuring click of the aperture ring at each setting and the comfortable torque resistance when operating the focus ring enhances the shooting experience.

The X-Pro1’s leather-like finish is designed for quality look and durability. The synthetic leather offers resistance to the elements, while an original manufacturing process produces a texture with the look and feel of authentic leather. X-Pro1 has been designed with the photographer’s comfort in mind with the natural fit of the eyepiece providing excellent shielding from light leakage. An optional dioptic adjustment lens can also be attached.

Extending Fujifilm’s photo film legacy
In film cameras, capturing multiple exposures is the technique of superimposing one image on another by double exposing a single frame of film. Through advanced digital processing, the X-Pro1 can simulate this technique by simply selecting the Multiple Exposure mode and taking the first shot. By viewing the image through the Hybrid Multi Viewfinder or on the LCD screen, the photographer can see how the finished multiple exposure will look, then precisely frame the second shot.

Further enhancements have been made to Film Simulation modes with the new Professional Colour Negative Film Modes (Pro Neg. Std and Pro Neg. Hi) designed for X-Pro1 users working in the studio. The X-Pro1 also offers Film Simulation bracketing, along with AE, Dynamic and ISO bracketing; plus the ability to capture the colours and tonal qualities of popular FUJIFILM emulsions through the vibrant colours of Velvia, the softer skin tones of ASTIA and the natural look of PROVIA.

Replicating the effects of monochrome film photography, the X-Pro1 lets you use colour filters to expand your photographic interpretation. Heighten contrast with the yellow and red filter, or brighten greens and deepen reds with the green filter. Just as professional film photographers once selected a filter and printing paper to complement their creative vision, you can easily fine tune image quality with these filters. For those after a more nostalgic theme, there is also a sepia filter.

Premium Accessory Lineup
The FinePix X-Pro1 has these additional premium accessory options that are sold separately:

Hand Grip, HG-XPro1 – Giving you more secure and balanced handling of the camera, the X-Pro1 accessory grip smoothly molds to the lines of the camera body for a uniform look. The grip helps balance the weight of the camera body, allowing for a more comfortable hold.

Shoe Mount Flash EF-X20 – Designed to match X-Pro1’s distinctive styling, a single dial lets you choose between two modes: AUTO – automatically optimizes flash for both outdoor daylight and dark indoor shots; and MANUAL – for hands-on control. In addition, the built-in flash diffuser has an easy one-touch process to soften harsh flash effects.

Leather Case LC-XPro1* – Beautifully molded to protect the X-Pro1, this leather case is designed to allow fast access for easy shooting. Attention has been given to every detail, from the colour and spacing of the stitches to the use of a hidden magnet rather than a snap for closing the case. The premium case comes with an authentic leather neck-strap and hood case.

Protector Filter 39mm and Protector Filter 52mm – These protection filters have high transmissivity without affecting the visible light and the Super EBC coating effectively controls harmful borrowed light. The frame of the filters has a semi gloss black finish while the inner filter ring is finished in a matte black to minimize reflections.

M Mount Adapter Planned Fujifilm will be offering an adapter that will allow X-Pro1 customers to use M mount lenses. More details will be available in the near future.

• *1 Please see the Fujifilm website to check memory card compatibility.
• *2 Exif 2.3 is a digital camera file format that contains a variety of shooting information for optimal printing.
• *3 OS compatibility
  Viewer software: Windows 7 / Vista / XP, Mac OS X 10.9-10.6
  RAW File Converter: Windows 7 / Vista / XP, Mac OS X 10.9-10.7

The FUJIFILM X-Pro1 will be available in February 2012, and the price will be announced in late January 2012. For more information, go to www.fujifilm.ca/XPRO1 or check out the Fuji Guys videos at www.youtube.com/fujiguys.

Nikon launches new 85mm f/1.8 FX telephoto lens

A fast, medium-telephoto fixed focal length lens with a focal length of 85 mm and a maximum aperture of f/1.8 compatible with the Nikon FX-format

January 6, 2012

SYDNEY – Nikon Australia is pleased to announce the release of the AF-S NIKKOR 85mm f/1.8G, a fast, medium-telephoto fixed focal length lens with a focal length of 85 mm and a maximum aperture of f/1.8 compatible with the Nikon FX-format.

The AF-S NIKKOR 85mm f/1.8G is the new addition to the FX-format lens lineup. It utilises an all new optical design allowing users to enjoy shooting portraits with pleasing blur characteristics only possible through fixed focal length lenses. Even with a fast maximum aperture of f/1.8, the AF-S NIKKOR 85mm f/1.8G is very lightweight at roughly 350 g, allowing users to easily carry their camera around with this lens mounted.

The Silent Wave Motor (SWM) ensures not only quiet autofocus operations, but also makes autofocus shooting possible when the lens is used with entry-level Nikon DX-format digital-SLR cameras such as the D5100 and D3100.

Nikon has long had the support of professional, advanced amateur and entry-level photographers for its consistent development of innovative products that respond to the demands of customers and are equipped with the optical technologies. Nikon intends to continue to expand and strengthen the NIKKOR lineup as well as improve customer convenience with the steady release of new, high-performance lenses that offer advanced functions.

 AF-S NIKKOR 85mm f/1.8G Primary Features

• ­A fast, medium-telephoto fixed focal length lens with a focal length of 85 mm and a maximum aperture of f/1.8 compatible with the Nikon FX-format
• ­An all new optical design that enables maximum utilisation of DSLR camera capabilities in shooting high quality images
• ­Very lightweight at approximately 350 g, even with the large aperture
• ­Equipped with a Silent Wave Motor (SWM) for extremely quiet autofocusing.
• ­Autofocus shooting is also possible when the lens is used with entry-level Nikon DX-format digital-SLR cameras such as the D5100 and D3100.
• ­Equipped with two focus modes, M/A (autofocus with manual override) and M (manual)